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Goodlife Pharmacy

todayApril 26, 2021 787

Background

CLIENT:

Goodlife Pharmacy
Brand Strategy And Positioning

 


CAMPAIGN:

Goodlife Pharmacy has long been aiming to position itself as a more than a retail pharmacy as an all encompassing neighbourhood health hub, expert in skin and beauty, wellness advice and much more. The brand also needed to demystify its ‘elite’ perception and be appealing to customers as a ‘value’ health and wellness provider for a vast audience, at every stage of life.

At Whisper Loud Creations Ltd, we developed a brand positioning strategy that has undertook the evolution of the role of pharmacies in today’s time and positioned it as a community-led pharmacy are concerned about building relationships with patients that values helping people with their health and wellness concerns under the brand promise of ‘A Better You Every Day’ and a campaign that assured East African they can first: You First, Be Your Best Self

We developed ATL, BTL digital facets for the brand encompassing its corporate and tactical assets that would holistically position the brand as a health and wellness hub along with refreshed brand guidelines.

 


CLIENT:

Goodlife Pharmacy
Wellness 360
Product Strategy, Positioning And Campaign

 


CAMPAIGN:

Goodlife Pharmacy has long been aiming to position itself as a more than a retail pharmacy as an all encompassing neighbourhood health hub. Beyond dispensing medicines, Goodlife through its Wellness 360 asset was looking to package affordable health and wellness service for Kenyans to access without the need to go to a hospital. Goodlife had never launched this service properly.

Wellness 360 initially was a medication management service for chronic ailments. Whisper Loud Creations Ltd developed a product launch and campaign strategy whereby Wellness 360 was positioned in to a preventive health and wellness hub encompassing health drives, advice on wellness, mental health, derma care, hair care, sexual health, nutrition, mum and baby, partnerships and immersive brand experiences. A true Community-led pharmacy are concerned about building relationships with patients that values helping people with their health concerns under the product premise ‘Life’s Better When you’re Healthy’

 


CLIENT:

Beauty Click By Goodlife
Brand Strategy, Positioning And Persona Development

 


CAMPAIGN:

Beauty Click, a leading ecommerce retail make-up, skincare and haircare business under the Goodlife brand required its own strategic positioning and persona. For the umbrella Goodlife brand, they needed a stronghold on the beauty and make-up market and make it the No.1 retail hub for all things beauty.

Whisper Loud Creations developed a brand strategy for the Beauty Click that positioned it as a destination brand for all things make-up and beauty under the premise of Be Unapologetically You. The creative campaign took the stance by building a personality that enables individuals to express, experiment, evolve, evoke one’s own notions of beauty under the ‘DARE TO BE YOU’ campaign that covered ATL, BTL, digital and immersive brand experiences as the roll out road map, with undertones of the overall personality of the main campaign.

 


CLIENT:

Goodlife Pharmacy

 


CAMPAIGN:

2020 Christmas retail campaign

 


TARGET AUDIENCE:

B2C

 


MEDIUM:

Social Media and instore

 


CLIENT:

Goodlife Pharmacy

 


CAMPAIGN:

Alternative channels for customers to access their favourite pharmacy during Covid times

 


TARGET AUDIENCE:

B2C

 


MEDIUM:

Social Media and instore

 


CLIENT:

Goodlife Pharmacy

 


CAMPAIGN:

2021 Back to school theme, retail offers promoting immunity for children.

 


TARGET AUDIENCE:

B2C

 


MEDIUM:

Social Media and instore

 


CLIENT:

Goodlife Pharmacy

 


CAMPAIGN:

2021 Valentines’ campaign centered around sexual and cardiovascular health.

 


TARGET AUDIENCE:

B2C

 


MEDIUM:

Social Media and instore

 


CLIENT:

Goodlife Pharmacy

 


CAMPAIGN:

Celebrating women’s month through messaging of health and wellness for women from the age of 18 and above.

 


TARGET AUDIENCE:

B2C

 


MEDIUM:

Social Media and instore

 


Written by: WLCreations

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