CLIENT:
Diamond Trust Bank Ltd, Tanzania
CAMPAIGN:
Tactical campaign pushing Current and Savings Accounts to individuals and businesses.
TARGET AUDIENCE:
B2C & B2B
MEDIUM:
ATL, BTL and Outdoor
Diamond Trust Bank (Tanzania)
CLIENT:
Diamond Trust Bank Ltd, Tanzania
CAMPAIGN:
Launch and sustenance campaign for the launch of the multi-currency prepaid card.
TARGET AUDIENCE:
B2C clientele who frequently travel abroad and need easy access to foreign currency e.g. business people, traders, students, medical tourists, and vacationers.
MEDIUM:
ATL, BTL, and Outdoor
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